About iam|INSURED and why we’re different

The UK's top rated and #1 life insurance expert to protect you and your world. Our team of super friendly advisers helps to provide the best cover to thousands of families every year. We're rated EXCELLENT by over 700 customers on Feefo, the top independent review website.

What is the iam|STORY?

iam|INSURED is the UK’s #1 life insurance and mortgage expert for helping people to get the right cover and money on their mortgage. Our team of life insurance and mortgage experts has over 20 years experience and our partners include:

  • AIG
  • Aviva
  • Aegon
  • Legal & General
  • LV
  • Royal London
  • Natwest
  • Nationwide
  • Halifax
  • Virgin Money
  • Barclays
  • Santander
  • HSBC

Our life insurance services are absolutely free so you don’t pay anything for our EXPERT advice and we promise to do everything we can to get you the BEST cover at the LOWEST price!


Here are some reasons why you should choose iam|INSURED and what we can do to help protect the ones most important to you and SAVE you money:

  • FREE expert advice
  • Family business for UK families
  • UK’s best insurance partners
  • Price Match Promise
  • FREE policy trust service
  • Personal Finance Portal (free access to your own client portal)

We’re experts in helping people who have slightly different needs and we think everyone should be treated the same, these include:

  • Medical conditions
  • Dangerous occupations
  • Hazardous activities

The iam|FAMILY

There’s nothing more important than family and that’s exactly what we are at iam|INSURED. We’re a team of experts with over 20 years experience and expertise and we’re all about family values because our business is built on family.

Our business is founded by Daniel and Caroline Sharpe-Szunko who have over 40 years combined experience in Financial Services. We know how important family is and how important it is to look after those people closest to you which is exactly what we are here for.


Finding the right life insurance can be daunting at the best of times and then add in some complications then it can seem an impossible task… Let us be your guides and help you to get the cover you need at the right price and save you hours, days or even weeks of searching.

It’s important to make sure that you get the right cover in place to protect your family, home or business and it needs to be affordable. We work for our customers and not for insurance companies so we’re 100% dedicated to making sure that your cover is right for you.

We also know from our many years of experience that it can be difficult to find a company or an advisor who understands your needs, especially if you have a medical condition, dangerous occupation or you take part in a hazardous activity. Our team were some of the first in the UK to focus on helping people who’s needs were different and we’ve helped thousands of families, indivduals and businesses to get protected.


One of our proudest areas of our iam|INSURED story is the AMAZING reviews that we get from our existing customers so we want you to see these for yourself.

We’re always keen to hear what people think about the service they receive and we’re extremely proud of the brilliant feedback that we get from customers. We understand that it’s important to see what others think about what you do and service that you provide… so check ours out!

Our Feefo reviews show you exactly what other iam|INSURED customers thought about their experiences with us.

Check out our reviews