Our Background and Experience

Our team of experts have decades of experience helping customers to get the right life cover and mortgage products.

We believe that the word ‘specialist’ is widely misused in the financial services industry. We believe that everyone should be treated equally and has the right to get the protection that they need for their families and that mortgages should be accessible to everyone regardless of how they generate their income or their credit history.

It’s simply not acceptable that people are treated differently because of their health, job or any activity that they choose to do and we’ve been able to help thousands of families who were struggling to get life cover get the cover they deserve.

Our mission is to “treat everyone as equals and provide the best service we can” and do our best to change the way people are perceived or treated.

Managing Director – Daniel Sharpe-Szunko

Daniel is one of the original pioneers of life insurance for people with pre-existing medical conditions. He is considered to be a leading expert in this field. Over the past two decades, he has worked on projects with some of the UK’s top insurance professionals, as well as working with some of the industry’s top reinsurers and insurance providers.

Originally qualifying as a mortgage and protection adviser in 1999, Daniels work history includes being on the UK management team for the US-based credit card company, Capital One. There he helped develop the life insurance strategy for the diversified business section in the UK, to help mortgage customers protect their families.

His most proud achievements include being involved in some of the first major initiatives, linking some of the UK’s biggest and best medical charities to the insurance industry. Having worked very closely with some of the most amazing charities, it is incredible to now see how this has grown and developed into now common practice.

As an active fundraiser and charity worker, Daniel has taken part in a number of events including the London Marathon, Great North Run, 3 Peaks Challenge and Coast 2 Coast bike ride. Daniel says “Some of my biggest achievements and proudest moments have been working with and raising thousands of pounds for amazing charities like MS-UK, MacMillan, Mind Charity, Kidney Research, Epilepsy Action and many more”.

Working with charities is incredibly important to the whole team, which is why we launched our iam|CHARITIES partner initiative.

Read more about Daniel Sharpe-Szunko.