Feefo Platinum Trusted Service Award 2024
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Feefo Platinum Trusted Service Award 2024

We’re thrilled to announce that we are AGAIN officially winners of the Feefo Platinum Trusted Service Award for 2024, recognising four consecutive years of Exceptional Customer Service. Our mission at iam|INSURED is to drive customer satisfaction at the very core of everything that we do, and we are totally dedicated to delivering unparalleled service and the BEST protection policies and prices on the market.

Established in 2018, the iam|INSURED family is made up of a team of highly skilled and passionate financial services experts. Over the past six years, we’ve worked hard to establish a brand synonymous with offering the BEST advice and support to consumers.

We want to say a massive “thank you” to every customer who has very kindly given feedback in the past 12 months – we truly couldn’t be where we are without you!

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60-Second Summary – Feefo Platinum Trusted Service Award 2024 – We’re winners!

We’re delighted to announce that we have been awarded the Feefo Platinum Trusted Service Award for 2024 following 4 years of Exceptional Customer Service. Our customers are always our top priority, and we are thrilled to consistently be rated 5.0 out of 5.0 stars for our service.

  • This is our second year (of hopefully many!) in which our team has been awarded Feefo’s Platinum Trusted Service Award after also being rated Platinum in 2023.
  • These awards are given out annually to businesses that ‘demonstrate outstanding service to their customers’ and the award received is based on the customer ratings received over the last 12 months.
  • We’re delighted to be rated 5.0 out of 5.0 stars on Feefo, with more than 1,000 positive independent customer reviews.
  • If you need help or advice about your life insurance, critical illness cover, income protection or health insurance, you can speak to one of our experts on 0800 009 6559 or by clicking here.

In 2024, independent review site Feefo is celebrating 10 years of their Trusted Service Awards and we’re proud to be rated Platinum. Feefo developed their Service Awards as an independent rating system that could be trusted by customers across the country.

The awards given are based on exceptional service and reviews and you can receive either:

  • Feefo Trusted Service Award
  • Feefo Gold Trusted Service Award
  • Feefo Platinum Trusted Service Award
  • Feefo Exceptional Service Award (new award with only 64 recipients in the UK)

How Feefo Works

A business must meet specific criteria to qualify for each award and having a Feefo award helps to highlight the business’s commitment to exceptional customer service. All reviews are based on totally independent review as explained by Feefo in the video above.

SAVE up to *34% on your insurance when you compare quotes with iam|INSURED

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We're rated 'EXCELLENT'

Five Stars


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*Over 1,100 independent customer reviews

We are a business that always puts the needs of our customers first and we are proud to consistently deliver a high level of service. Winning a Feefo Platinum Trusted Service Award for the second year is a brilliant achievement, and we couldn’t have done it without all the amazing customers who took the time to leave us positive feedback.

Over the last 12 months, we have put even more effort into improving our customer’s experience by developing a fully online journey for life insurance quotes for those customers who don’t have time to talk on the phone: Get online discount life insurance quotes HERE.

We can also chat with customers now via WhatsApp, for customers who prefer to communicate in this way. You can find the WhatsApp button on any page on our website to quickly get in touch with any questions you have.

We want to say a massive thank you to both our customers and our team of experts who work tirelessly to provide not just the best policies and prices, but also 5 Star rated service each and every time.

Our Managing Director Daniel Sharpe-Szunko says:

“Financial pressures are higher than ever and it’s so extremely important to provide the very best support and guidance to help protect UK households. Our mission is to offer outstanding service to our customers, to enable them to protect their families and children, both now and in the future. Our team of highly skilled and extremely friendly experts provides outstanding service to our customers every day and customer experience is at the heart and soul of our business. We’re a family business and family is everything to us, so that’s how we can help to protect yours.”.

You can read a few of our absolute favourite reviews from the last 12 months below and to see our recent reviews for yourself, you can check out our review page on Feefo HERE.

Customer Experience

5 Stars

Trusted Customer

‘Would recommend’

Dean made the whole process of increasing my life and critical illness cover very easy. He also answered my questions even though I said ‘but what about this’ a few times.

The whole process was very quick and I’m confident I’ve got the right cover for my family. We’ve recommended to my brother in law!

Customer Experience

5 Stars

Matthew D.

‘Aaron was excellent!’

I spoke to Aaron who was absolutely excellent and managed to get me cover when I had been declined elsewhere before and at a cheaper price!

Customer Experience

5 Stars

Trusted Customer

‘Fantastic and efficient service!’

Dean was fantastic! Efficient and friendly, my cover was sorted in 20 minutes. I used iamINSURED after failing to get cover through a different broker and could not recommend them enough.

Customer Experience

5 Stars

Daniel A.

‘Friendly, responsive and clear’

Friendly, responsive, reassuring at explaining stuff, got us a good price without all the faff of call centres and long holds with people that didn’t know answers to the more complicated questions we had.

Customer Experience

5 Stars

Trusted Customer

‘Super friendly, sorted quickly and easily!’

Aaron was really informative, super friendly and gave us lots of options to consider. No pressure to make any decisions. Such a relief to get it all sorted so quickly and easily!

Customer Experience

5 Stars

Sathya S.

‘100% would recommend to anyone’

I found iam|INSURED after getting rejected from a lot insurance providers for mortgage protection life cover, due to my BMI number… super helpful and found an affordable quote for me very quickly 🙂

Customer Experience

5 Stars

Glenda C.

‘Excellent support and advice received’

Dean was helpful, knew exactly what I wanted and guided me through the process.

He also identified that my previous life insurance was mis-sold to me based on the information that they put in my policy, and this was noted when he asked me to double check some information and bingo, the information was mis-construed and not what I told them. So, the information is now corrected in the new policy which is to my satisfaction.

Customer Experience

5 Stars

Stephen A.

‘Amazing company and friendly helpful people’

Dean and Sophie were amazing, sorted everything out and got the insurance I needed with the right cover…..where another company fell down on service, Sophie certainly provided the service expected

Customer Experience

5 Stars

Scott S.

‘Great service and great price. 5*’

Really helpful throughout the process, helping us find the best option for our highly complex needs, and securing the best price. Also very friendly and really flexible, always willing to work around our schedule.

Customer Experience

5 Stars

Caroline C.

‘Highly recommended’

Such a quick response from Aaron at iam|INSURED. Had my life insurance policy in place within 2 weeks. I started to lose hope with other companies but iam|INSURED delivered exactly what I was looking for and more.

Thank you to Aaron who made the process simple, easy and professionally presented. Highly recommended.

What is Feefo used for?

Feefo is a completely independent customer review site that is used by businesses across the UK. Businesses can set up a Feefo profile to direct their customers to when they would like to leave feedback for their products or services.

How reliable is Feefo?

Feefo reviews are totally independent and can’t be changed or manipulated by the business that receives them. If you see a review on Feefo, it will have come from a real customer of the business and the way that the reviews are collected is verified and highly regulated.

What is better Feefo vs Trustpilot?

While Trustpilot is a very widely used review platform in the UK, Feefo is just as good and reliable as Trustpilot is.

Feefo is growing in popularity and is a good option for businesses who would prefer not to use Trustpilot or who may want to use both platforms to collect their reviews.

Who owns Feefo?

Vespa Capital bought Feefo back in 2018 as a part of expanding their business. Feefo was previously a small family business which was established in 2010 in Petersfield, Hampshire.

They began partnering with Google in 2013, so that a business’s Feefo reviews could appear in Google Search results pages.

Life insurance is the #1 way to protect your family or mortgage in the event of your death and is often cheaper than people expect it to be. With the help of an expert like us, you can search the whole market for the best possible prices and policies.

We are life insurance experts and our team has more than 20 years worth of expertise behind them, meaning they know exactly which providers work best in each situation. If you have ever struggled with finding a policy that is both suitable and affordable, our experts are ready and waiting to help.

Health insurance is becoming more and more popular, as an alternative to relying fully on NHS care. Private health insurance (or private medical insurance) helps you to cover the cost of private medical treatment which may otherwise be unaffordable for you.

We think having options is so important, and everyone deserves a fair price for the right level of cover. This way, you can access affordable private medical treatment for both yourself and your family.

Here at iaminsured.co.uk, we’re not just about insurance policies – we believe everyone’s special and should be treated fairly. We’re all about giving you the best financial protection, so you can go about your busy life without stressing about what might happen.

We get that everyone has their own way of doing things and unique situations, and that’s what drives our totally unique approach to keeping your home, family and finances protected.

We’re the UK’s #1 experts for life insurance for people with pre-existing conditions, risky hobbies and high-risk occupations. If it’s been a challenge for you to get the insurance cover that you need in the past, our experts are ready and waiting to help.

Our team can help find you the BEST quotes for a range of policies including:

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Is it worth paying for life insurance?

Yes, if you’ve got children or financial dependents then you should have life insurance to protect them if you die. Martin Lewis and the Financial Conduct Authority recommend that you take out life insurance to protect your family and your home. Generally, life insurance premiums start from as little as £5 per month and will be cheaper for younger adults.

Common myths about life insurance:

  • Life insurance won’t pay out (pays out 98% of claims)
  • People with medical conditions can’t have life insurance
  • Life insurance is expensive
  • Savings can be just as effective as life insurance
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https://www.iaminsured.co.uk » guides

Is life insurance worth it? - iam|INSURED

What is the average cost of life insurance per month?

Based on recent research carried out, the average cost of life insurance is approximately £38 per month and the average level of cover is £152,000. Life insurance premiums also vary dramatically from one insurance provider to another and you can reduce your monthly premiums by shopping around.

Fundamentally, life insurance premiums vary depending on your age, health and the amount of cover that you need, starting from as little as £5 per month. You can also get life insurance to protect your family and your home against financial loss if you die.

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https://www.iaminsured.co.uk » guides

Average cost of life insurance - iam|INSURED

What does life insurance cover you for?

Life insurance is a monthly renewable ‘term insurance’ contract that pays out a cash lump sum or regular payments on death to your family or beneficiaries. Policies are most commonly used for family protection or mortgage protection for your loved ones if you die and your household income reduces, plus the additional issues of losing a parent or carer.

Traditional life insurance will not exclude any pre-existing medical conditions and will cover suicide after 12 or 24 months. You can also use life insurance for business protection purposes as well as tax-efficient business life insurance for directors or key people.

What are the disadvantages of life insurance?

The biggest and most common problem that consumers have with life insurance is the cost and the monthly premiums. This is the top reason for policy cancellations and why more people don’t take out life insurance to protect their family.

Another key disadvantage with life insurance is that it holds no investment value, nor can you cash it in. Life insurance works like any other traditional general insurance policy (e.g. car insurance, house insurance, pet insurance etc.), you pay a monthly premium and it will pay out in the event of a claim. Some people decide to use savings instead of taking out life insurance but you need to make sure that you have sufficient savings to cover the costs of death for your family.

Why do I need life insurance?

The fact is that nobody actually ‘needs’ life insurance, but it is strongly recommended that families and couples have cover to protect their loved ones in the event of death. Martin Lewis recommends life insurance and says “this is something that every parent, partner, or person with any other type of dependent needs to consider”.

Life insurance financially protects your loved ones if you die and pays out a cash lump sum to repay your mortgage, pay for school fees, replace lost income, and pay for regular outgoings. Mortgage life insurance is not linked to your mortgage debt so you can use it to pay off some or all of your mortgage.

Average Cost of Life Insurance

Average Cost of Life Insurance

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Martin Lewis Life Insurance

Martin Lewis Life Insurance

Martin Lewis has been quite strong in his views around why some people should seriously consider life insurance and what...

Average Cost of Critical Illness Cover

Average Cost of Critical Illness Cover

Critical illness cover is a good and affordable way to provide extra financial protection for you and your loved ones. Critical illness cover can...

Martin Lewis Income Protection

Martin Lewis Income Protection

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Our Mission

At iaminsured.co.uk, we believe in much more than just insurance policies; we believe that everyone is unique and should be treated with the fairness that they deserve. We also believe in providing the very best financial protection, and giving you peace of mind to continue with your busy life without the stress or worry of what might happen.

We are dedicated to providing the best outcomes that we can and access to the best insurance solutions in the way that our customers want or need. We understand that everyone is totally unique in how they want things done and their own individual circumstances, which is where our totally unique approach to financial protection is driven from.

  • 100% online protection solutions
  • Top rated advice from the UK’s leading experts
  • Unique specialist protection services for all medical conditions, occupations and activities
  • Lowest prices and affordable cover options guaranteed
  • Dedicated to providing the best protection products for all your needs

With nearly three decades of expertise and established with a commitment to excellence in everything that we do. We have been a trusted partner for thousands of families, individuals and businesses, all with one common goal of looking for the best protection solutions.

Our Mission: To provide easy access to fair pricing, affordable protection and the very best financial security to families and individuals. We are dedicated to offering comprehensive insurance solutions that safeguard the well-being of our policyholders. Guided by integrity, transparency, and a commitment to excellence, we strive to empower consumers and families to face the future with confidence. Our mission is not just about policies; it's about protecting dreams, ensuring legacies, and being a trusted partner on life's journey.

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