Vitality Life Insurance boosts life expectancy by up to 5 years
An interesting new study has found that Vitality’s healthy rewards scheme could potentially help to extend your life expectancy by up to 5 years (57%). Vitality has partnered with the London School of Economics to survey more than 465,000 of its members over the last 7 years.
Vitality is well known for its incentive-based insurance model, which offers exclusive rewards and discounts to members who are physically active. Some of the most popular Vitality rewards partners include top high street brands like Apple, Garmin, and Caffè Nero.
While it can be possible to boost your life span by improving your lifestyle, it’s also worth noting that Vitality members may be more likely to be physically active to begin with. This is due to Vitality’s strong emphasis on encouraging healthy living from its health and life insurance customers.
Vitality life insurance can be a great option for some people, but the focus on active lifestyles and rewards might not work for everyone. You should consider if you have time to fully engage with the Vitality rewards programme and can read our latest ‘Vitality Life Insurance Review’ for more information.
Top Insurance Experts
Compare cheap life insurance from only 20p a day with iam|INSURED†
Protect you and your family for less
We're rated 'EXCELLENT'
on
*Over 1,100 independent customer reviews
Fast | Friendly | Free
What were the findings of the Vitality life insurance study?
A recent Vitality survey has found that active Vitality members live for up to 5 years longer due to the added health benefits offered by their life insurance plans. This information comes from an official peer-reviewed study, conducted by Vitality and The London School of Economics over the last 7 years.
Vitality Life Insurance could help you live longer | Vitality UK
Vitality’s new advert highlights how their healthy rewards programme could help you live up to 5 years longer.
465,000 Vitality members were surveyed about their health and lifestyle. This survey found that members who went from an inactive lifestyle to an active lifestyle could potentially extend their life span by up to 5 years.
Main findings of the Vitality study
- Members who are now physically active for 5 days per week have shown the biggest improvement in life expectancy.
- Members who have made smaller lifestyle changes could still expect to live for around 2 years longer on average.
- Adults up to the age of 70 can boost their life expectancy, so there are significant health benefits of being more active for older members too.
Life Expectancy for Vitality members (men)
| Small increase in physical activity | Very active (5 days per week) | |
|---|---|---|
| Age 30 | Live up to 2.8 years longer | Live up to 6.3 years longer |
| Age 50 | Live up to 2.7 years longer | Live up to 6.1 years longer |
| Age 70 | Live up to 2.1 years longer | Live up to 5.2 years longer |
Life Expectancy for Vitality members (women)
| Small increase in physical activity | Very active (5 days per week) | |
|---|---|---|
| Age 30 | Live up to 2.6 years longer | Live up to 5.9 years longer |
| Age 50 | Live up to 2.5 years longer | Live up to 5.8 years longer |
| Age 70 | Live up to 2 years longer | Live up to 5 years longer |
Fast. Hassle Free. Friendly
How do Vitality Rewards work?
Vitality’s healthy rewards programme rewards Vitality members with an active lifestyle by offering discounts on a range of products and activities. The programme has been designed to encourage long term improvements to your health and all rewards are linked to your level of physical activity.
Vitality members need to track their physical activity (e.g. daily steps) using devices such as a smart watch. Your level of activity will then be converted into points on your Vitality member app, which can be used to claim discounts and free items.
You can also receive Vitality points by undergoing yearly physical checks or taking part in a Vitality event (e.g. volunteering for Parkrun).
See our ‘Vitality Rewards Review’ for a full breakdown of how the Vitality healthy rewards scheme works and all of the main pros and cons to be aware of.
Vitality Rewards Partners
Should I take out Vitality life insurance?
Vitality could be a good option for the life insurance that you need, but it won’t be the right fit for every person or family. You will need to maintain an active lifestyle to get full value for money from your policy, as you need to track your physical activity to claim your rewards.
You might also find that the cover is overly expensive for your budget or that you are unlikely to use the rewards currently offered by the Vitality scheme. If you’re not interested in tracking your health or physical activities, another insurer might be a better choice and a cheaper option for you.
It’s always important to compare your options before choosing a new life insurance policy to ensure that it’s affordable and suitable for you and your family. An experienced adviser can compare quotes from across the market to find the right policy to protect your home or family.
